GenPro Energy Solutions on the Expanding Promise of Community Solar for Rural Revitalization – USA Today

For the past decade, GenPro Energy Solutions has been deeply engaged in the development of community solar projects across rural America. As national attention around community solar continues to grow, emerging as a practical and efficient pathway for bringing projects to market, the company approaches the sector as an active participant in its expansion, seeing firsthand how community-scale solar can reshape local economies and energy access.
“This momentum points to a broader shift in the energy landscape, where solar power is increasingly viewed as a fast and cost-effective option for adding new electricity generation,” Dwight Patterson, founder of GenPro, states. 
For GenPro, community solar’s model represents more than a new way to deploy renewable power. The company views community solar as a pathway to rural renewal that may support job creation, modernize local infrastructure, and strengthen the resilience of the electric grid while expanding access to clean energy for subscribers who may not be able to install rooftop systems of their own.
That perspective is grounded in GenPro’s experience developing projects at a scale that aligns naturally with rural communities. Tanner Jobgen, Vice President of Business Development, notes that community-scale arrays situated on agricultural land often integrate smoothly into existing landscapes and infrastructure. Because these projects are typically constructed within the regions they serve, the work frequently draws on local skilled trades during development and construction. “Over time, maintaining and supporting these installations can open the door to more specialized technical roles. It can add to a meaningful expansion of the rural energy workforce,” he states.
Landowners may see additional benefits as well. In regions where agricultural consolidation or shifting commodity markets create financial uncertainty, GenPro observes that leasing a portion of farmland for solar development may provide a stable and diversified source of income. GenPro CEO Sara May states, “This additional revenue has the potential to support long-term land ownership and provide financial flexibility during changing agricultural conditions.” 
At the same time, the company emphasizes that energy development in rural areas requires careful stewardship. “Energy development in rural America carries a responsibility that extends beyond megawatts. When landowners invite a project onto their property, they’re sharing a legacy. Our role is to honor that trust by helping ensure the land remains productive and that the benefits circulate locally,” COO Rocky Morrison remarks. This philosophy shapes how GenPro approaches project design, including the integration of agrivoltaic practices such as pollinator habitats and compatible livestock grazing that may potentially allow farmland to retain agricultural value alongside energy production.
The company’s commitment to local alignment also informs how it engages with county offices and rural stakeholders. According to the leadership team, early conversations typically address interconnection requirements, land restoration plans, and long-term maintenance responsibilities. May notes that community goodwill initiatives, such as educational kiosks displaying real-time production data or improvements to local recreational facilities, further reinforce the connection between the project and community priorities. 
Transparency plays an important role in those conversations. “Community solar invites collaboration. As residents get a clearer sense of how a project works and what its full lifecycle looks like, the discussion often shifts toward shared possibilities. That kind of transparency can build confidence, and in our experience at GenPro, confidence plays an important role in long-term participation,” May says.
Overall, GenPro believes that community solar projects may introduce new revenue streams, engage local trades, and provide subscribers with access to renewable energy through bill credits. Moreover, distributed arrays may support grid resilience while leveraging existing infrastructure corridors. When designed with attention to local context, these projects may offer a framework in which economic vitality and energy transition progress together.
GenPro Energy Solutions approaches this framework with an emphasis on collaboration and execution. By combining technical rigor with community engagement, the company contributes to a model of rural development that integrates energy production with agricultural heritage and regional aspirations. In doing so, it contributes to shaping a resilient electric future grounded in local partnership and shared opportunity.

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