The energy crisis in Europe, inflation, price fluctuations and ever-accelerating digitization have changed the way homes consume, manage and consume energy.
But the most important thing is not only this context, but the change in mentality it brought about. The consumer is not limited to the cheapest option. You want to understand what you consume, how you consume it and how you can optimize it.
In addition to this change, there is a clearer wish: gain energy and digital independence. It is decided, less on external factors, to have a greater decision-making capacity and to rely on tools that allow better control of consumption.
For years, energy was little more than a hard-to-interpret fact for many people. There was little information, little room for decision-making and a clear sense of dependency.
Now the scenario is different. The consumer compares, questions and demands more clarity.
The combination of photovoltaic solar energy with a reflective air heater is good in this development. Not only does it make it possible to increase self-consumption, but it also reduces dependence on gas for air conditioning and water heating.
Accustomed to consulting data and managing many aspects of his life from his mobile, he is determined to pursue the same level of visibility in the energy sector as well. Horror is still important, but it is not the only criterion.
It weighs more each time stabilityelectricity comfort and the possibility of reducing exposure la uncertain.
In the long term, we reach residential consumers with higher criteria and a broader vision of what they expect from energy in their home. You don’t want to limit yourself to a pre-bill reaction. You want to be better at consumption, predict it and have more control over your decisions.
This change is clearly visible in the residential market. Installing solar panels has become seen only as a way to lower your electricity bill.
Each time more consumers come on board, they see it as the start of a more complete home energy transition.
Combination photovoltaic solar energy with air heat they reflect this development well. Not only will it allow you to increase own consumptioneven reduces addiction to gas steam la air conditioning y el hot water. The plan is not only what can be achieved with the concrete installation, but also how to make it as efficient as possible and as little exposed to price fluctuations as possible.
Again, it is clearer to us that the domestic consumer is not only looking for a photovoltaic installation. You are looking for a more complete picture of your energy, greater control over consumption and greater independence in all areas.
And that’s one of the fundamental changes we need to understand as an industry: horror continues to be important, but it’s not enough to simply explain to the customer what’s going on today.
There is another clear sign of this new customer profile. Every now and then, most people ask about climate control teams, as well as conductive machines, radiant floors or split systems, something that has been happening for a long time without being planted.
For a long time, many consumers have given up a certain level of comfort because of the impact they might have to work to make these devices work.
Now this perception is changing. Thanks to photovoltaics and batteries, many customers can build air conditioning into their home without automatically associating it with hard-to-consume monthly overhead.
So comfort is not necessarily a dream, but a rational decision when accompanied by more efficient energy management. And that says a lot about the type of consumer we care about today.
This transformation does not happen without a digital component. A true consumer not only wants to consume more, but also knows what he is doing at any given moment.
Please monitor your installation, understand your habits and make decisions with clear information. For this reason, digital independence puts a heavy strain on energy. Technology delivers value when it simplifies, not when it complicates. Consumers want useful, simple and understandable items that help them manage energy better.
Ultimately, energy independence and digital independence respond to the same need: more control, more visibility, and less uncertainty.
All they see is a more informed, more discerning consumer with a broader idea of what they expect from the energy in their home. You’re looking for terror, yes, but also control, comfort and less dependence on external factors.
For companies in this industry, the network we encounter responds to this new expectation with clear, integrated and easy-to-understand solutions. No more talking about technology or income.
What we want to do is translate this completeness into useful propositions, sought after and in line with what today’s consumer really hopes for.
Energy transformation is not just about changing available technology. It also changes the mentality of the consumer. And understanding this new profile will be key to responding to a re-independence-oriented residential market.
*** Albert Serra, Director of Eltex Operations
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