Currently, the home building and decoration industry has entered a transformation stage where the incremental growth is slowing down and the focus is on improving the quality of the existing stock. The growth of new housing is narrowing, and traditional hard – decoration sectors such as wall, floor, and indoor ceiling are caught in homogeneous competition. Price competition has compressed profits, and brands, decoration companies, and channel providers are generally facing growth pressure.
The goals of carbon peaking and carbon neutrality, the green transformation of urban and rural buildings, and the concept of “good houses” are being continuously implemented, enriching the connotations of building value. Green and low – carbon, energy conservation and efficiency improvement, and asset preservation have become important evaluation dimensions for high – quality buildings. According to long – term observations by the New Paradigm of Home Furnishing, after the incremental dividend of the industry weakens, new opportunities are concentrated in structural upgrading and function expansion. The cross – border integration of building materials and green energy is moving from a marginal topic to a mainstream configuration.
Innovative categories represented by Building Integrated Photovoltaic (BIPV) have emerged in response to the trend. From the perspectives of product form and user perception, the value of the roof can be roughly divided into three stages: In the 1.0 stage, the roof is only used as an enclosure structure, mainly consuming costs; in the 2.0 stage, photovoltaic panels are externally installed for energy supplementation, which has problems such as visual incoordination, construction risks, and limited application scenarios; in the 3.0 stage, building materials, aesthetics, and energy are integrated. This type of product connects the four major fields of photovoltaics, building materials, home furnishings, and energy operation, giving rise to a brand – new track.
The formation of the new track is the result of the combined effects of policies, the market, and consumption upgrading. According to the New Paradigm of Home Furnishing, the greening of buildings is not a short – term hot topic but a long – term mainstream direction in the fields of building materials, home decoration, and real estate.
At the policy level, the domestic construction industry has entered the stage of “improving quality and reducing carbon emissions”. In the industry, around the discourse system of “good houses”, the implementation path is often understood from five key points: good standards, good design, good materials, good construction, and good operation and maintenance. Building photovoltaics have also shifted from optional supporting facilities to standardized and regular applications.
For a long time, the potential value of the roof has not been fully exploited. Traditional roofing materials only have basic functions such as waterproofing and heat insulation. Throughout the entire life cycle, there is only investment in operation and maintenance, with no additional income. The installation of traditional Building – Attached Photovoltaic (BAPV) requires drilling holes and installing beams, which is likely to damage the waterproof layer. Moreover, the straight – line components are difficult to match the Chinese – style sloping roofs and the features of ancient buildings, limiting their application in high – end scenarios.
On the market side, the hard – decoration track suffers from severe homogenization and a low overall gross profit margin. The industry urgently needs incremental categories. Consumers’ demands have shifted from basic living to high – quality, low – carbon, and smart living. Building energy conservation, independent power consumption, and asset preservation have become important considerations in decoration.
The changes in supply and demand have created opportunities for industrial integration. The four – dimensional integration model of “photovoltaics + building materials + home furnishings + energy operation” has gradually taken shape. The roof has been upgraded from a single enclosure structure to a composite carrier integrating decoration, protection, power generation, and asset preservation, opening up new space for the industry.
Many practitioners have difficulty distinguishing between BIPV integrated building materials and BAPV externally installed photovoltaics, and their understanding of the track and products is not clear enough. The New Paradigm of Home Furnishing believes that distinguishing between “additional equipment” and “original building materials” is the key to understanding the green power track in the home furnishing industry.
In the exterior decoration field, XBC aesthetic curved photovoltaic tiles under Jackery are standardized innovative roofing building materials that integrate architectural aesthetics and green energy, breaking through the single attribute of traditional power – generating tiles and redefining the value of the roof. The New Paradigm of Home Furnishing has learned that this product will be unveiled at the 28th China (Guangzhou) International Building Decoration Expo from July 8th to 11th, 2026. The booth is located at C03, Hall 3.1, Area A of the Canton Fair Complex.
The core parameters and application logic of XBC aesthetic curved photovoltaic tiles:
Aesthetics and Structure: They adopt a large – curvature shape of 150°, with a bending height of 35mm, replicating the shape of traditional small green tiles and having a high degree of integration with buildings. The main materials are 4mm ultra – white fully tempered glass and high – strength aluminum alloy frames. According to the product technical disclosure, they can withstand a temperature difference from – 40°C to 85°C, meet the Class A fire – protection requirements, and are suitable for a 25 – year building service life.
Construction and Protection: They use a modular snap – on installation method, eliminating the need for drilling holes and driving nails during the entire construction process, which can effectively reduce the risks of roof damage and leakage. The components combine the overlapping structure and the windproof hook design, and the waterproof performance meets high – level building standards.
Power Generation and Economy: The nominal conversion efficiency of the solar cells is > 25%, higher than the industry average of 18% – 22% for ordinary household components. A 10kW system is suitable for a roof of about 150㎡, with a daily power generation of 40 – 50 kWh. According to the enterprise’s calculation, the payback period is about 5 – 8 years.
Relying on the advantages of building material integration, the product does not simply solve the problems of “power generation + good – looking”. Instead, it enables the power – generating unit to enter the building system as a roofing material (tile), thus achieving a unified appearance in scenarios such as single – family villas, rural self – built houses, cultural and tourism towns, and ancient building renovations. This is also the structural difference from externally installed photovoltaics.
Jackery’s similar products are not involved in indoor construction but have a direct impact on the whole – house energy consumption structure: The self – generated power on the roof can supply central air – conditioning, floor heating, fresh air systems, and intelligent devices, reducing daily energy consumption; when paired with energy storage, a micro – grid can be built to improve the stability of power consumption and create a low – carbon and smart space.
In the long run, the integration of interior and exterior building decoration and the normalization of home energy will become the development trend of high – quality residential buildings. The upgrade of rooftop green power will also become an important incremental entry point for home decoration, old – house renovation, and project transformation.
The domestic green power track in the home furnishing industry has entered the transition period of technology stratification, scenario segmentation, and industry synergy from the pilot period. Combining the layouts of leading enterprises, the New Paradigm of Home Furnishing has summarized the mainstream models into three categories from the perspectives of scenario adaptation and product form. Their technical routes are complementary rather than in direct competition, jointly promoting the development of the industry.
Core Logic: Centered around the intelligent photovoltaic controller (inverter), superimposed with an energy storage system and energy management software (EMS/AI scheduling), it excels in the intelligent scheduling and active safety of the entire power generation – storage – consumption link.
Applicable Scenarios: It mainly serves the retrofit and upgrade markets of villas, self – built houses, and roof scenarios suitable for tiles.
Competitive Barriers: It has flexible power distribution, efficient energy storage linkage, and strong intelligent operation and maintenance (such as IV diagnosis) capabilities, solving the problems of stability and safety of household power consumption. Different from single – household photovoltaic systems, LONGi’s BIPV roofing system targets commercial and large – scale residential scenarios, making simultaneous efforts from the industrial, commercial, and residential ends, and enriching the application map of home green power.
Core Logic: As a leading enterprise in photovoltaic components and system engineering, relying on the HPBC high – efficiency battery platform (LONGi’s self – developed back – contact battery technology route) and the complete roofing integration ability, it provides industrial – grade standardized power – generating roofs.
Applicable Scenarios: New construction and renovation projects of industrial and commercial factories, public buildings, and large – roof residences.
Competitive Barriers: It has prominent mass – production capabilities, a high system protection level, and a perfect project quality guarantee system, and is committed to promoting the large – scale popularization of building integrated photovoltaics. Different from single – household photovoltaic systems, this BIPV roofing system targets commercial and large – roof residential scenarios, making simultaneous efforts from the industrial, commercial, and residential ends, and enriching the application map of home green power.
Core Logic: Using self – developed multi – curved silicon crystal encapsulation technology to achieve a large curvature of 150°, enabling the power – generating unit to visually blend in completely with the building style.
Applicable Scenarios: Scenarios with extremely high requirements for appearance uniformity, such as Chinese – style sloping roofs, high – end villas, cultural and tourism towns, and ancient building renovations.
Key Parameters: According to the enterprise’s public information and industry actual measurements, the nominal conversion efficiency of the solar cells is > 25%, and the measured photoelectric conversion efficiency at the tile/component level is about 17.1%; using modular snap – on installation without drilling holes, it has achieved an upgrade from “roof covering material” to “power – generating covering material”.
The New Paradigm of Home Furnishing comprehensively believes that the track will maintain a long – term parallel pattern of “energy system operation and maintenance + popularization of standardized components + upgrade of aesthetic building materials”. Market players can choose corresponding solutions according to building forms, decoration stages, and aesthetic needs to jointly build a sustainable industrial ecosystem.
Currently, the three types of products have formed a synergistic effect: Standardized components support large – scale promotion, energy systems ensure intelligent operation and maintenance, and aesthetic photovoltaic tiles fill the gap in high – end scenarios, enabling the rooftop track to be implemented in all scenarios and becoming an important new growth point in the home furnishing industry.
The industry adjustment is ultimately transmitted to the terminal. The photovoltaic – building material integration track provides an upgrade path for traditional practitioners. Compared with the increasingly involuted traditional building material market, this track has a moderate threshold, high added value, and a longer service chain.
Roof tile and waterproofing dealers are the most suitable. They are familiar with the roof structure and construction technology, and their existing teams and customer resources can be directly reused. The product is easy to install, with a single person being able to construct 20 – 30㎡ per day, and the operation and maintenance are convenient. Practitioners can transform from material sales to roof zero – carbon solution service providers.
Dealers of villa full – package decoration and door and window sunrooms can include curved photovoltaic tiles in high – end full – package decoration packages to enrich the product system and meet the needs of high – end users for low – carbon living and asset preservation. Whole – house customization stores can offer rooftop green power as a value – added service to achieve one – stop delivery of hard decoration, soft decoration, intelligence, and green power, alleviating the pressure of price competition.
Forcibly – needed categories such as ceramics and sanitary ware are restricted by application scenarios, and the suitability for entering the track is relatively low. Therefore, careful layout is required.
In terms of business models, the track features light assets and low inventory. The industry generally adopts the mode of ordering based on orders, resulting in low operating pressure. At the same time, the service cycle is longer, and the profit space can be expanded through continuous operation and maintenance, helping channels build a stable operating structure.
The focus of competition in the home building and decoration industry is gradually shifting to the exploration of roof value. The once – neglected outdoor roof is now facing an opportunity for value re – evaluation. The roof has transformed from a traditional functional surface layer into a building asset capable of power generation, energy conservation, and asset preservation, leading the industry into a new stage where space function upgrading and independent energy operation go hand in hand.
Currently, the track is still in its early stage of development. Industry standards, market awareness, and application scenarios are continuously being improved, and there is still room for improvement in terminal awareness and supporting service systems. Brands and channels that make early layouts are expected to seize the phased opportunities.
This article is from the WeChat official account “New Paradigm of Home Furnishing”, author: New Paradigm of Home Furnishing. It is published by 36Kr with authorization.
 
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