Jackery, a company best known for its portable power solutions, has unveiled four new products designed to meet the more stationary needs of many different kinds of customers, a move the company describes as a “design evolution into premium interior home power backup.”
The company’s latest products include:
All of the new products use lithium iron phosphate (LFP) battery cells with promised lifespans of up to 6,000 cycles before hitting 70% remaining capacity.
The newly-announced product lineup is part of what company COO Steven Wang calls “essential home backup.” In an interview with pv magazine USA, Wang said the company has done extensive customer research to determine the major priorities for backup power of homeowners, its core users.
Wang listed the five most important home backup needs as the refrigerator, router, phone chargers, lighting, and — in the summer in certain areas — air conditioning.
The research revealed that “Jackery power stations are (a) very popular (way) to back up these essentials,” said Wang. “For the next step, we want to see, are there even more, better user experiences, form factors and products that we can create to make backing up those essentials seamless? That’s what we call ‘essential home backup.’”
Wang said Jackery is focused on not only bringing that seamless experience to its users, but also on reducing the barrier to entry for home backup in general. He asserts that the current marketplace of large, fixed battery systems places backup power out of reach of most Americans, but that DIY solutions are not currently ready to take over.
“We see this trend towards DIY… I go on the forums, I watch the YouTube videos of the projects… It’s very exciting, and it shows that there’s demand for this type of product, but it’s still very difficult and it’s very enthusiast-driven right now,” Wang said. “For essential home backup, we’re thinking of solutions to achieve two things: Number one is bringing costs down, number two is reducing installation difficulty.”
If it all goes right, Wang envisions a time when Jackery can serve a new customer class: grid operators.
“The more batteries we sell, the more consumers we have, the more creative we can be with, ‘how we can do a VPP that’s off-grid?’” Wang said. “Say we have one gigawatt hour, and we have enough customers whose batteries all have software to really talk with these guys. (We can) say, ‘Hey look I have this amount of batteries in the wild. We can use my coverage in order to help you solve peak shaving issues.’ We’ve had really productive talks and we’re piloting some things with some of these operators.”
Red Cross branding collaboration
In addition to its product launch, Jackery has announced the “Power the Rescuers” program — a branding collaboration with the American Red Cross. The collaboration consists of the HomePower Emergency Pro series of portable power stations, a forthcoming product line in Red Cross livery.
Jackery says it will donate mobile power equipment to first responders equal in value to 10% of the profits it receives from selling HomePower Emergency Pro units.
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