Aurora Solar has announced the launch of the Aurora Solar Marketplace, an online platform where U.S. homeowners can get cost and savings estimates for rooftop solar installations and reach out for service on their existing installations.
After providing details including an address and average electricity bill, homeowners can see estimates of system size in kW, energy storage size in kWh, cost per watt, and estimated savings and payback period.
During the process, homeowners are offered the option to chat with Aurora’s Sunny AI chatbot or call a phone number to receive live support.
In certain markets, the tool displays the estimated cost of monthly payments for a solar loan or power-purchase agreement (PPA). The tool allows homeowners to adjust the system size to see how it affects the estimated costs and savings.
Aurora cautions that the online estimates are non-binding and will be confirmed by the installer following a site visit.
“The U.S. needs every electron it can get, and homeowners want to take control of their power instead of just paying more for it,” said Aurora co-founder Chris Hopper in a statement. “With so much solar energy uncollected from rooftops, the Aurora Solar Marketplace empowers people to see what solar and storage means for their own home on their own terms, delivered by the company the industry already relies on to design and price solar.”
The platform joins a group of online solar quote tools like EnergySage, Electrum and SolarReviews, but the Aurora Solar marketplace is unique because solar companies already use the company’s software for design, sales and permitting workflows.
The company said its software is used by “7 in 10 top U.S. solar contractors,” but it has not disclosed how many of its installer users are participating in the online solar marketplace.
In testing the platform, pv magazine USA found several markets in which one or zero solar companies provided estimates, but also discovered markets in which several installers provide competing quotes. In general the process is straightforward, with only very simple information required to see the initial estimates.
The news of the launch comes as residential installers continue to look for ways to deliver residential solar to homeowners at lower cost, following the termination of the Section 25D solar tax credit at the end of 2025.
According to the most recent Solar Installed System Cost Analysis, so-called “soft costs” like labor and overhead account for nearly $1.50 per watt of the finished cost of a solar installation, or $11,960 of the $23,592 average cost of an 8 kilowatt benchmark system, with customer acquisition accounting for $3,560 of that portion of the cost.
The Aurora Solar Marketplace can be found at https://quote.aurorasolar.com/
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