FILE PHOTO: Tesla’s electric car, Powerwall and solar roof are shown by Tesla Motors Inc Chief Executive Elon Musk, unveiling new energy products aimed at illustrating the benefits of combining his electric car and battery maker with solar installer SolarCity Corp, in Los Angeles, California, U.S., October 28, 2016. REUTERS/Nichola Groom/File photo
FILE PHOTO: A Tesla logo at the Tesla Gigafactory during a government-organised media trip in Shanghai, China, April 14, 2026. REUTERS/Go Nakamura/File Photo
FILE PHOTO: Tesla’s electric car, Powerwall and solar roof are shown by Tesla Motors Inc Chief Executive Elon Musk, unveiling new energy products aimed at illustrating the benefits of combining his electric car and battery maker with solar installer SolarCity Corp, in Los Angeles, California, U.S., October 28, 2016. REUTERS/Nichola Groom/File photo
FILE PHOTO: A Tesla logo at the Tesla Gigafactory during a government-organised media trip in Shanghai, China, April 14, 2026. REUTERS/Go Nakamura/File Photo
Aug 24 (Reuters) – Tesla has stopped selling premium solar roof tiles on its website, nearly a decade after CEO Elon Musk launched the product as a more attractive alternative to panels.
• Tesla’s solar roof url now redirects to a solar panels offering.
• Discontinuation of the product was first reported by Electrek last week.
• Tesla did not immediately respond to a request for comment.
• Musk unveiled the roof tiles in 2016 as Tesla sought to acquire SolarCity, the solar installer run by his cousins.
• The company in 2021 had targeted 1,000 installations per week, but industry estimates said the actual figure was far less.
• Tesla’s solar strategy has shifted to traditional panels, which it produces at its factory in Buffalo, New York, and began delivering to residential customers this year.
• Musk still has big ambitions in solar. Tesla filed plans in Texas this month for a $10.1 billion solar-cell factory outside Houston that would create 9,712 permanent jobs.
(Reporting by Nichola Groom; Editing by Mark Porter)
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