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Tesla has stopped selling its premium Solar Roof tiles on its website nearly a decade after CEO Elon Musk unveiled the product in 2016. Musk launched it as Tesla sought to acquire SolarCity, the solar installer run by his cousins. Tesla’s Solar Roof web page now redirects to a conventional solar panels offering, and the company did not immediately respond to a request for comment. Electrek first reported the discontinuation the previous week. Tesla had targeted 1,000 Solar Roof installations per week in 2021, though industry estimates put the actual pace far lower, according to Reuters. The company’s solar strategy has shifted to traditional panels, which Tesla produces at its factory in Buffalo, New York, and began delivering to residential customers this year.
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