Ahmedabad: GREW Solar, the youngest and fastest-growing solar PV module manufacturer, has unveiled its new brand film in collaboration with the Royal Challengers Bengaluru (RCB) Women’s Team. Featuring RCB Women players Lauren Bell, Radha Yadav and Shreyanka Patil, the film highlights GREW Solar’s focus on performance, resilience and a future driven by clean energy.
Conceptualised by EiPi Media, Mumbai, the brand film draws a strong parallel between elite sporting performance and high-efficiency solar technology. Through the association with RCB Women, the campaign reinforces the idea that consistent results are powered by discipline, teamwork and dependable technology working behind the scenes. The initiative aims to strengthen GREW Solar’s recall as a reliable and future-focused solar partner for India.
The film reflects the growing preference among today’s generation for brands that seamlessly combine performance with purpose. Just as professional athletes rely on precision, strength and reliability to perform at the highest level, GREW Solar positions its solar PV modules as engineered for long-term efficiency, durability and trust.
The TVC will be amplified across digital platforms including YouTube, Instagram and LinkedIn, along with on-ground integrations and visibility across the RCB Women’s ecosystem, enabling the brand to engage with a wide and highly active audience.
Speaking on the launch, Vinay Thadani, CEO & Director, GREW Solar, said, “This brand film is a celebration of performance with purpose. Partnering with the RCB Women’s Team allows us to connect with a new generation that values excellence, ambition and sustainability. At GREW Solar, we believe clean energy is not just about technology, it is about building a stronger future with the right intent and partners.”
Rohit Reddy, Founder & CEO at EiPi Media, said, “The brief from GREW Solar was clear and well-structured, which made execution seamless. Their backend preparation and decision-making enabled us to deliver high-impact assets within the assigned timeline, without compromising on quality or storytelling. This kind of ease of collaboration, backed by strong internal alignment, is where EiPi Media does its best work; fast, focused, and outcome-driven.”
As India accelerates its clean energy transition, GREW Solar continues to invest in manufacturing capability, brand integrity and operational discipline, strengthening its position as a trusted long-term partner in the solar value chain.
Link to the Ad: GREW SOLAR TVC.mov
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