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Felicity Bradstock
Felicity Bradstock is a writer and journalist based in Mexico City. She writes for energy websites and covers several other industries, as well as writing…
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Home solar power installations have risen significantly in recent decades, as consumers look to drive down their electricity bills and make their energy use more sustainable. Now, with oil and gas prices soaring due to geopolitical challenges, more households are being attracted to solar installations.
Solar photovoltaic (PV) uses electronic devices, also called solar cells, to convert sunlight directly into electricity. Solar PV is highly modular, meaning that smaller-sized solar home kits and rooftop installations with around 3-20 kW of capacity can be fitted on a range of residential buildings. The cost of manufacturing solar panels has fallen dramatically over the past decade, making them affordable and providing users with one of the cheapest forms of electricity.
The falling price of solar power has attracted millions of consumers to invest in solar installations in recent years, and now even more households may adopt solar systems. Following the United States–Israeli–led attack on Iran in February, Iran ordered the closure of the Strait of Hormuz, which has significantly reduced energy trade between Europe and Asia and has driven up global oil and gas prices dramatically in recent months.
The higher energy prices are hitting consumers hard, many of whom have already been negatively affected by high inflation over the past couple of years. This has led many consumers to call on governments to diversify the energy mix beyond fossil fuels to enhance energy security and reduce the impact of price volatility. In addition, many households are taking energy into their own hands by investing in rooftop solar panels.
In the United Kingdom, solar panel sales have increased significantly since the start of the Iran war, according to the energy provider Octopus Energy. Sales increased by around 54 percent in March, compared to February, with consumers investing in larger solar arrays.
Octopus Energy’s Chief Product Officer, Rebecca Dibb-Simkin, stated, “We are seeing a massive shift as people stop just asking and start acting. British families are tired of being held hostage by global fossil fuel prices. By switching to solar and heat pumps, they are becoming their own power stations, locking in low costs and protecting their wallets for the long term.”
It may not only be the Iran war drawing greater interest to solar systems, as more consumers were already purchasing solar panels due to the higher energy costs associated with inflation. The green electricity supplier Good Energy said in March that it had seen interest in solar panels double over the previous three months. The firm’s CEO, Nigel Pocklington, said that “The most effective way to bring bills down over the long term is to double down on renewables, alongside storage and flexibility, so more of our power comes from predictable, homegrown sources.”
The cost of home batteries is also falling, meaning that consumers may be able to access power from solar units even when the sun is not shining. The more electricity a household uses, the greater the potential savings from using a home battery, meaning that those with a home electric car charger or heat pump could save the most.
The U.K. Labour government announced earlier in March that it expected most new homes to have solar panels starting in 2028 and that it planned to lift a ban on sales of plug-in solar kits.
In the United States, solar adoption has become the fastest-growing source of power in the country in recent years. In 2024, 84 percent of all new electricity production capacity added to the grid came from solar power and battery storage. While the Trump administration’s crackdown on renewable energy expansion is expected to slow mid-term expansion, many states are still expanding grants and rebates for consumers and businesses looking to install solar systems.
Rooftop solar panels and installation are estimated to have a median cost of around $30,000, before government incentives, meaning that while they offer a clear path to cutting electricity costs, at present, only richer households can afford to invest in these installations.
In recent months, faced with higher energy prices, several U.S. consumers have taken energy into their own hands by installing plug-in solar panels without informing utilities. This is simple, as people can buy cheap, small solar panels and hang them nearly anywhere without hiring an electrician’s services, as the panels can be plugged into a regular outlet to start generating electricity, with the support of a microinverter.
Plug-in technology is already popular in some parts of the world, such as Germany. However, U.S. regulators have previously stressed that they cannot simply replicate the German model as the electrical system is different. In the U.S., there is no ground fault circuit interrupter, meaning appliances do not cut out as necessary to minimise the risk of electric shock. However, some states, such as Utah, have introduced legislation to encourage greater uptake.
With or without permission, the consumer trend of installing household solar systems is set to continue so long as fossil fuel prices remain highly volatile and energy bills are elevated.
By Felicity Bradstock for Oilprice.com
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